In product roles, I manage full lifecycle products and services from ideation to launch for web, software as a service, mobile and emerging technologies.

This includes analysis of competitive landscapes and customers, feature definition, development and go to market strategies and tactics. I balance the business, marketing and user goals and have a proven track record leading cross functional teams, turning consumer insights into actionable strategies.

When in a Marketing Director role I am ultimately responsible for brand guardianship, ensuring targeted, consistent, effective company positioning to all markets while strengthening brand and driving awareness.

• Understand and define brand vision, value and proposition
• Market and regional research and analysis
• Develop local and vertical strategies in line with global or overall brand and value proposition
• Execute outreach including: Social Networking, PR, Event, WOM, Promotions, Speaking Engagements, Networking, Analyst relations and other
• Measure and track results of these efforts

Experienced in creative concepting, planning, managing the design and execution of creative award-winning campaigns including viral, mobile, social media, community and loyalty programs. Experienced in product and campaign launches including A/B and multi-variant testing, success metric tracking, analytics and optimization.