She was recruited by Sapient as a Creative Lead in 1999 and later moved to the UK to work for top Direct and Digital Marketing agency, EHS Brann, now Euro RSCG – where she headed up the Digital Producer Group.
She later rejoined Sapient as Senior Project Manager and went on to a successful consulting career working for Modem Media, Grey Interactive, and AKQA as head of their Project Management team in the London office.
She returned to the states to head up OgilvyOne’s Producer and Studio development team before settling back into consulting. She’s since worked with Netflix in their Product Group, creating the processes and interactions to engage Product Managers, UX designers and UX engineers to do their best work. Most recently she provided product direction for liveBooks.com, a start up in San Francisco focused on providing rich media websites for creative professionals.
Jane’s is an agency veteran, confident yet still curious. Smart and collaborative, creatively resourceful, innovative and always gets the job done well.
Outside of work, Jane is an avid photographer of signs around the city and a follower of the real estate market. She enjoys keeping up on future forecasting of the digital space, dabbles in interior design and all things aesthetic. An addicted Netflix and DVR fan, she enjoys hiking or biking and walking her dog Jasper.
Experience
July 2009 – April 2010
Livebooks, Inc, Website services for Creative Professionals
Senior Program/Product Manager, San Francisco, CA
Responsible for balancing the needs of our end users, marketing, sales and support teams with the technology opportunities and systems constraints to strategically determine which features/functionality to deliver how, when and why. Authored product specifications, development plans, workload management, progress and status reviews, measurement and presenting to C–level Leadership Team.
October 2008- June 2009
Cahan and Associates | Interactive Account Director
Interactive Account Director, San Francisco, CA
Owner of branding and website projects including print, business system, web, intranet, and analytics, 3rd party vendor management. Required a deep understanding of the client’s business, customer interactions, brand, and ability to turn insights into actionable strategies.
April 2008 – September 2008
Netflix | Project Manager, Product Development Group
Completed consultancy project to create a work flow or process that enabled product managers and user experience designers to better deliver upon Netflix's strategy of innovative products, services and features across the web and other platforms.
February – March 2008
Crimson Consulting Group | Brand Consultant
Hired as Marketing and Brand Consultant for an exercise to formulate the Interactive Group’s brand definition consisting of vision, proposition, and create road map of future marketing efforts.
October 2007 – January 2008
Sequence | Contract Project/Account Director
Account Director responsible for top health/lifestyle account from pitch stage to delivery of a strategic discovery phase, including prototype development, and client strategy.
June 2007 – September 2007
Adaptive Path | Consulting Marketing Manager
Created strategic marketing plan to recognize and build on the opportunities that expand Adaptive Path's thought-leadership in and beyond the user experience and design community, and their client and service footprint beyond web.
January 2007 – May 2007
Ogilvy One | Director of Client Delivery, Partner
Responsible for the delivery of web direct marketing adn online advertising by the Producer and Studio group. As Partner, I worked in tandem with the Managing Director and other Senior Leadership teammates to shape vision of the office.
January 2006 – December 2006
AKQA | Head of Project Management
Acted as the strategic interface between departments, delivering multiple creative projects and marketing programs valued at approx. £1M+ using matrix teams. I provided leadership and direction for 15+ project managers to develop the agency, its processes, procedures and methodology. Later as Account Director in San Francisco, I led the multi-tracked engagement to deliver Direct TV’s next generation viewing experience, including planning, strategic direction and management of the multi disciplinary team.
March 2000 – July 2005
Sapient | Senior Creative Lead, Project Manager
Clients include BP, Ikea, Barclays and more. Role included strategic implementation on intranet, cms, crms other technology solutions.
August 2001 – August 2003
EHSBrann, part of HAVAS | Director of Digital Project Management
Direct Marketing agency where clients included Barclays, Egg, Tesco, Mini and more.
March 1999 – March 2000
Frog Design | Producer, Digital Studio
Producer during launch of digital studio.
Education
San Francisco State University
Marketing/ Communication
University of London
Multimedia Studies Program Major
Dual UK and USA Citizen
Contact: jane@janewestfall.com
415 632 9413